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Anthony Dean Adler, CEO/President
AAdler@cruiseandresort.com
Anthony Adler has an uncanny talent for taking little ideas and turning them into large multi-million dollar organizations. Each of his companies have been known for their integrity, customer-oriented attitude and profitability.
The formation of Cruise and Resort, Inc. has been a multi-year process, born out of extensive research. In 1999, Anthony became the President and CEO of Adler International Consulting Group, specializing in the travel/hospitality and technology industries. Projects have included consumer and trade perception studies, profitability analysis, process development, customer service guidelines for direct and Internet contacts and technology integration.
Prior to the formation of Adler International Consulting Group, Anthony D. Adler was president and CEO of Cruise Fairs Of America/The Travel Company. Anthony and his wife, Kristy, co-founded Cruise Fairs Of America in 1988. In November 1997, Travel Services International, Inc. acquired the company, creating a mammoth organization with over $1 billion in sales. The name was changed to The Travel Company in early 1999, and then began using the trade name Cruises Only.
Under Adler’s leadership, the west-coast division was known for its efficiency, profitability, and marketing innovation. Adler was one of the first cruise retailers to commit to high profile marketing in national publications including People Magazine, Life Magazine, and USA Today. His giant ads on page three of the Los Angeles Times travel section were a staple for many years. He pioneered a direct marketing program that included sophisticated database utilization, and a large credit card insert program. His company was also among the first to use the Internet extensively in its business to consumer sales strategy.
Anthony Adler has served on the advisory boards of Royal Caribbean International, NCL, Holland America Line, and several others. He was the co-founder of the Society of Elite Agencies, also known as SEA. He has encouraged consumer protection laws in the state of California, and served a term as treasurer of the state's Travel Consumer Restitution Corporation. Anthony Adler has been featured as a travel industry expert on network television, and in newspapers and magazines. He has also been a popular speaker in the United States, Canada and Asia on issues relating to the travel industry.
Anthony Adler is known for his passion, his understanding of service, and for surrounding himself with the very best and brightest people to achieve personal and professional success.

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