Cruise and Resort, inc. believes quality research is an essential tool in developing a successful company that is responsive to both consumers and suppliers alike. The firm of Struman & Associates, co-founded by Ken Struman in 1983, was an easy decision when choosing a research provider. Ken Struman has extensive research consulting experience with major corporate enterprises, providing critical insights into how to use data to optimize corporate performance. He knows how to collect data using traditional and non-traditional methodology, and how to use that data in actionable plans that have strategic relevance.

Ken understands the value of quality research, and equally understands the danger of interpreting data without reality-based skepticism. Ken's reputation means instant credibility in corporate America. His integrity and commitment to high standards are the foundation of Cruise and Resort's consumer research division.

Ken has headed research projects for many of the best known companies in North America including: